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    Get Stuff Done with AI

    From Insight to Action in minutes, not months

    Expert AI consulting and implementation services that deliver measurable business results. We help organizations accelerate AI adoption with proven strategies, hands-on implementation, and practical automation solutions.

    AI Implementation
    Business Automation
    Executive Productivity
    Check Your AI Readiness

    100+ clients served across enterprise and growth-stage companies

    Want to talk? Schedule a free strategy call →

    What Leaders Say

    Success Stories

    Real Results, Real Impact

    See how organizations are transforming their operations with practical AI implementation

    Aerospace

    Jet Parts Engineering

    Aerospace parts distribution leader

    50%
    Faster Documents
    3x
    Parallel Processing
    8 Wks
    Sprint Duration

    "I did three BERPs at once... and the amount of changes I had to do was very minimal."

    — Inside Sales Manager, JPE
    Travel & Tech

    Fora

    VC-backed modern travel agency platform

    95%
    Faster Analytics
    46%
    Lightbulb Moments
    $60M
    Series C Scale

    "From an investment perspective, it's a 5/5."

    — Georgia Flaum, Head of People Ops
    Industrial Services

    Integrated Global Services

    PE-backed industrial services leader

    $1-4M
    Risk Mitigated
    $186K
    Annual Savings
    2-3 Days
    Saved Monthly

    "Every session turns ideas into action."

    — Rich Crawford, CEO
    Wellness

    Othership

    Rapidly growing social bathhouse

    2x
    Faster Content
    80%
    Screening Automated
    4x
    Productivity Boost

    "Hugely instrumental... It feels more enjoyable."

    — Harrison, Co-founder

    Featured Resource

    Discover our latest insights to help you implement AI effectively in your organization

    2026 AI Tooling & Budget Report
    Updated for 2026
    7-minute read

    The 2026 AI Tooling & Budget Report

    How to equip your team for quick wins and right-sized steps toward long-term transformation

    Our comprehensive guide helps you understand AI tool categories, budget appropriately, and implement solutions that deliver real ROI. Perfect for leaders responsible for AI strategy and implementation.

    • Cost estimates for all major AI tool categories
    • Budgeting frameworks for different company sizes
    • Interactive budget calculator to plan your AI investment

    Two Paths to AI Transformation

    Whether you're looking for a quick win or comprehensive transformation, we have the right engagement model to accelerate your AI journey.

    Quick Win in a Box

    Starting at 0.10

    2-8 week outcome-based engagement targeting transformative business goals. 50% payment upon verified success by your stakeholder.

    • Ambitious outcome negotiated upfront
    • Weekly ~50 min syncs with Operator/Oracle
    • Custom tech: MCP servers, apps, automations
    • Trained internal champion
    • 50% upfront, 50% upon verified success
    Start Your Engagement

    Ideal for: Teams targeting ambitious outcomes like 50% faster hiring, 2x throughput

    AI Transformation Programs

    Custom Engagement Pricing

    For organizations ready to integrate AI deeply into operations with sustained support and strategic implementation.

    • Multi-week to multi-month programs
    • Organization-wide AI adoption
    • Custom roadmaps & implementation
    • Ongoing coaching & optimization

    Ideal for: Enterprises, strategic initiatives, comprehensive digital transformation

    Find your starting point

    Our free 2-minute assessment identifies your strongest AI opportunities and recommends the right engagement level.

    Take the Assessment

    AI Implementation Services & Consulting

    Expert AI implementation services designed to accelerate your business transformation. From hands-on workshops to comprehensive organizational change programs, we deliver practical AI solutions that drive measurable results.

    Enterprise AI Cooking Show

    High-energy, live AI transformation demonstration delivered remotely. Watch a real workflow get transformed using 5-10 AI tools in sequence, with a designated 'sous chef' participant leading the way.

    ROI: Perfect for enterprises and mastermind groups. Includes custom voice agent for pre-session intake with all attendees, collaborative workflow mapping with your designated 'sous chef', and live transformation using cutting-edge AI tools. Full Day option adds an afternoon hackathon to spark bottoms-up energy across your organization.

    • Custom voice agent for pre-session attendee intake interviews
    • Collaborative workflow mapping with designated 'sous chef' participant
    • Live transformation using 5-10 AI tools in sequence
    • Full Day: Afternoon hackathon with AI-judged finalists and executive voting
    • All created assets, recordings, and implementation guides included

    Starting at 0.10

    Remote only. Half Day or Full Day options available.

    Half Day

    ~2 hour live session with prep work including custom voice agent intake and workflow mapping

    0.10 ₿

    Remote only

    Full Day

    Morning cooking show + afternoon hackathon with teams of 3-5, AI judging, and executive voting on winners

    0.20 ₿

    Remote only - scalable to 100s of participants

    Quick Win in a Box

    Outcome-based 2-8 week engagement targeting ambitious, transformative business goals. Reduce time-to-fill by 50%, double engagement on outbound, 2x throughput on core work—verified by your team.

    ROI: We negotiate a precise business outcome upfront, then do everything needed to get you there—from teaching general AI tools to building custom MCP servers and applications. Weekly ~50 min syncs with your designated Operator/Oracle who learns to fish and verifies the result. Engagements typically resolve in 2-8 weeks.

    • Ambitious outcome negotiated upfront (e.g., 50% faster hiring, 2x throughput)
    • 2-8 week engagement with kickoff and weekly ~50 min syncs
    • Custom tech deliverables: MCP servers, applications, automations
    • Designated Operator/Oracle learns to fish and verifies success
    • Methods and know-how transfer for ongoing independence
    • 50% upfront, 50% upon verified success by client stakeholder

    Starting at 0.10

    Each engagement is custom-scoped to your outcome. 50% upfront, 50% upon verified success. Bundle discounts available.

    Founder-Led Engagement

    Led by Christian Ulstrup

    0.10 ₿

    Limited availability

    Associate-Led Engagement

    Led by GSD Certified Associates

    pricing varies

    More flexible scheduling

    Triple-A Transformation Program

    14-week program to revolutionize your operations with AI (Triple-A = Accelerated AI Adoption)

    ROI: Organization-wide efficiency gains leading to significant cost reduction, accelerated growth in new markets, greater velocity in delivering offerings, and elevated employee energy levels across teams. Performance incentives based on CFO-signed 1-year EBITDA with time/certainty discounts. We can structure prediction markets to incentivize employee participation in transformation.

    • Fractional Chief AI Officer services
    • Comprehensive AI opportunity assessment
    • Custom implementation roadmap
    • Team training and change management
    • ROI-focused metrics and tracking
    • Performance-based: Full BTC upfront OR 10-20¢/$1 EBITDA created
    • Optional: Prediction market incentives for employee engagement

    Starts at 1 for 100+ person organizations

    Includes performance-based incentives - Pay full upfront OR share 10-20¢ per EBITDA dollar created

    All prices denominated in BTC. USD amounts rounded up to the nearest $5,000 for convenience. We accept Bitcoin via Lightning Network and Layer 1.

    Why PE Firms & Portfolio Companies Choose GSD at Work

    Proven ROI that CFOs trust. Rapid deployment that operators love.

    Unlock 20%+ EBITDA in 90 days—AI that pays for itself fast.

    Board pressure for quick EBITDA wins? Our 14-day pilot frees 10× capacity—verified by finance.

    Built for operators, not IT. Zero rip-and-replace—we layer on top of your existing stack.

    Rapid pilots, real dollars: first 30-day quick-win typically frees 10× capacity or compresses a 10-day report cycle to same-day.

    PE-grade rigor with privately-held speed: Expect 5–10× payback as verified by finance teams across sectors.

    Risk-free start: 30-minute free consult pinpoints your fastest ROI lever before you spend a dollar.

    Trusted by Portfolio Companies & PE Partners Across the US

    About Christian Ulstrup - AI Implementation Expert

    Christian Ulstrup

    Christian Ulstrup

    AI Implementation Expert | Founder, GSD at Work

    As a former MIT AI Conference Co-Chair and startup executive, Christian brings deep expertise in translating AI possibilities into concrete business results.

    Working with enterprise and growth-stage companies across regulated industries, he has consistently delivered transformative outcomes: 30-40% cost reduction in target processes, and productivity gains ranging from 100% to 2,000%. His focus is on quick wins that build momentum for larger transformations.

    MIT Sloan MBAGraduate
    MIT AIFormer Co-Chair
    Productivity Gains100-2,000% Improvement
    Patent HolderMedical Imaging AI

    Join the GSD Associate Network

    Build your AI transformation practice with our proven methodologies and support

    To expand our capacity and help more organizations achieve AI transformation, we've established the GSD Associate Program. Our associates are experienced professionals who have been hand-picked and certified to deliver the transformative results you expect from GSD.

    1
    Hand-picked by Christian Ulstrup for their expertise and methodology alignment
    2
    Trained extensively in the GSD Quick Win in a Box framework
    3
    Certified to deliver the same transformative results with competitive pricing
    4
    Backed by our satisfaction guarantee—same quality as founder-led services

    Join Our Network of AI Transformation Leaders

    Are you passionate about AI transformation? Join our elite network of associates and help organizations achieve 10x improvements while building your own practice.

    Performance-Based Compensation

    This expansion allows us to serve more organizations while maintaining our unwavering commitment to exceptional results and client satisfaction.