10x Results Across Industries
When you empower the right people, the results speak for themselves.
AI-powered candidate screening and assessment process
AI-powered proposal generation and customization
Automated market intelligence and pricing research
HR and operations efficiency through targeted AI wins
Contract review automation and risk identification
Better candidate matching and onboarding experience
Why Most AI Strategy Fails
The biggest misconception? That AI consulting is about technology. It's actually about people.
Technology-First Approach
People-First Approach
Our AI Consulting Services
From strategy to implementation—choose the right engagement for your journey
Quick Win in a Box
2-8 week outcome-based engagement targeting transformative business goals.
AI Oracle Session
Build your AI-powered executive intelligence system. Strategic insights on demand.
Triple-A Transformation
Full organizational AI transformation. Build lasting AI capability.
Meet Christian Ulstrup
A practitioner who's been building with AI for over a decade—not just advising from the sidelines.
Christian Ulstrup
Founder, GSD at Work
MIT Sloan MBA • Former MIT AI Co-Chair
I've been applying AI in production for over a decade—long before the current wave. As co-inventor on a medical imaging AI patent and former lead at Arterys (acquired by Tempus AI), I've seen what works and what doesn't when organizations try to adopt AI.
Today I serve as an ARPA-H AI Advisor, helping the U.S. government's health research agency navigate AI implementation. I've worked with organizations from Red Bull to industrial services companies—and I was one of the first practitioners to apply generative AI in production workloads.
How We Got Here First
When I was running OKR cycles for a client, I started pitching spinoff projects that used generative AI. While everyone else was still figuring out what ChatGPT was, we were already deploying it in production.
That head start—combined with a decade of prior AI experience—taught me something crucial: AI success isn't about technology. It's about finding the right people and giving them superpowers.
That insight has become our entire methodology. Find the right champions, give them wins so big they can't be ignored, and watch it spread.
How We Work
People-first AI implementation designed for results, not billable hours
Free Discovery
Unlike firms charging $10K for assessments, we start with a free strategy call. We believe in earning trust before asking for investment.
Sniper-Shot Precision
We use AI to analyze your operations and identify the highest-leverage opportunities—the 20% of changes that will drive 80% of results.
Outcome-Based
We don't bill by the hour. Our pricing is tied to outcomes and value delivered. If you don't see results, we're not doing our job.
DIY or Accelerate
After assessment, you can implement yourself with our guidance, or accelerate with our hands-on support. Either way, you build capability.
Bundle Pricing: Save 10-30%
Organizations that commit to multiple engagements—like combining an AI Action Workshop with an AI Oracle Session—unlock bundle pricing with 10-30% off. This reflects our commitment to long-term partnership over transactional relationships.
How GSD Compares to Big Consulting
Frequently Asked Questions
Common questions about AI strategy consulting
Ready to Build Your AI Strategy?
Take our free assessment to discover where AI can deliver the biggest impact for your organization, then let's talk about making it happen.